Rule1：Display design is the art of persistence.–––设计是一门讲究坚持的艺术。要不断地突破！不断地尝试！不断摔倒后再爬起来的坚毅的艺术！
Rule2：PLACEMENT……BE PRECISE. Display is all aboutselection, placement, creating a look, theatre and interest to the viewer.Ensure this is always done with flair and attention to detail. Poor detail willruin any display and damage the brand.–––摆位要精准！摆位是完全讲究于对于物品的选择、货品的放置、给陈列整体创造一个造型、一个氛围场景以及给观看者一份兴趣的事情。而这些事情完全是要纠结细节的！！！细节决定一切！不够考究的细节会毁了你的陈列还有你的品牌！
Rule3：USE EVERY OPPORTUNITY TO INSPIRE AND ENTICE.Everything we do in VM is to persuade our customers buying our inspiringlifestyle exhibit.–––抓住一切机会和一切可能性去点亮你顾客的目光！吸引你的消费者！记住，陈列师所做的一切都是为了最终引导观看者成为最终的消费者！我们要做的是让他们买买买！买我们的产品！
Rule4：PREPARE ALL STOCK. Stock has to be pressed,steamed, polished etc. Preparing your merchandise well will ensure the maximumeffect and make your display twice as effective.–––货品准备工作。所有货品都要根据材质做出相应的熨烫清洁抛光！这样会使陈列有事半功倍的效果，最大化放大你的营销效果！让你的陈列极具影响力！
Rule5：SPACING….LETIT BREATHE.Careful spacing allows your focal points to be clear and allows the eye tofollow its route to your featured product. Overcrowding lessens the effect andmakes the eye confused. This in turn makes the display less successful.–––留让你的空间会呼吸！松弛有度的空间布局不单单会让你的陈列达到基本的视觉舒适感，更会让你陈列目的，也就是你最想突出的产品即刻跳入阅览者的，布局过于紧凑达不到突出产品的效果；过于松散 会浪费店铺空间也无法完成良好的营销。
Rule6：LINING UP & ANGLES……KEEP THE RHYTHM.The products should be in line with the glass or walls. Angles need to bedeliberately placed and repeated in the display to give a repeat or ‘rhythm’.–––排列与角度要有一定的韵律，体现节奏感。而节奏感需要通过产品之间多样化的间距和成规律的重复感排列体现出来。排列产品的时候也要尽量将产品沿着玻璃或墙壁摆放。
Rule7：LESS IS MORE, DON’T OVER COMPLICATE. Knowwhen to stop, don’t use every idea, edit to give the most impact. The mosteffective displays have a clear colour theme and tell a easily understoodstory.–––陈列师要学会化繁为简！做减法的艺术！不要过度复杂化。要有意识地进行筛检，要避免把所有的想法塞到一个陈列作品里。那样只会让过多杂乱无关的零碎想法将主要突出点淹没。
Rule8：ALIGN TO YOUR BRAND IDENTITY. Don’t makePrada into Uniqlo. Know your brand.–––要对品牌有准确的定位。针对品牌的定位运用相关定位的陈列手法。作为陈列室，你不能把Prada变成优衣库。你要了解你的品牌！
Rule10：KNOW WHEN TO BE CREATIVE AND WHEN TO BECOMMERCIAL. Creativity and commercialism must work together to deliver maximumsales results.–––陈列师的身份将创意者和商业者融为一体的。只有在两者之间找到平衡才有可能获得最大销售额。 作为陈列室，你要知道什么时候该发挥创造力，什么时候充满商业细胞。
Rule11：BE METICULOUSLY CLEAN AND TIDY. Poor housekeeping ruinseven the most effective displays. Great housekeeping enhances the poorestdisplays.–––细节处也要保证干净整洁。保洁不到位会毁掉即使是最好的陈列。干净整洁会提升即使是最差的陈列。
Rule12：3’S AND 5’S. In general group products in odd numbers, this willlook more artistic.–––奇数排列。通常这种奇数的排列方式看起来更具艺术感。
Rule13：LIGHT THE FOCAL POINT. Enhance your displayby lighting the focal points and making your viewer focus easily on yourfeatured products.–––要有着重点！明暗对比，有局部的突出才可以！
Rule14：PYRAMID GROUPINGS. Practice and masterpyramid groupings, a basic of any display.–––金字塔式排列。这是陈列的一个基本方式，一定要掌握！
Rule15：ASSYMETRY LOOKS MORE EXCITING THANSYMMETRY. –––非对称的排列效果更好。
Rule16：COLOUR……MAKE A STATEMENT DON’TOVERCOMPLICATE. Thesimplest colour themes look most dramatic.–––色彩不要过于复杂。越简单色彩主题效果越好。
Rule17：ALL RULES ARE MADE TO BE BROKEN ! The onlyabsolute rule in display is that every rule can be broken, as long as itsdeliberate.–––冲破所有已有的规矩吧！唯一的规矩就是没有规矩！陈列师们！玩起来吧！造！