多语言展示
当前在线:1863今日阅读:19今日分享:20

如何提升产品的转换率和成交率?

如何提升产品的转换率和成交率呢?那么影响转化率主要有哪些因素呢?个人经验:1.价格 2.流量和销量 3.产品评价和店铺评价根据一些产品的市场定位,分析受众人群的消费力和在平台上的一个消费习惯,再根据竞争对手的价格和产品成分阶梯定价。但是我们也要懂得如何增加销量从而提高转换率。首先店铺打折配合平台活动,其次,与热销产品做关联营销搭配套餐,接着每天都上一点新产品保持新鲜感,不要一次性上一堆产品,最后产品评价和店铺评价,产品和店铺评分的高低,产品评价的好坏,是影响买家下单提高产品转化率的重要因素。很多情况下买家会拍了一堆产品却迟迟不付款,那卖家是坐等定单取消还是主动出击?
方法/步骤
1

像我自己经常遇到的一些问题,比如已经放到购物车,却迟迟不下单,这时就发送订单留言向客户委婉真诚的催付款,询问下单的原因(以下是编写的发送内容):Dear {买家}:Thanks for your order in our store.Because of the delivery time which is depended on the complete time of the payment, and some products are in hot sales, we honestly advise you to complete the payment as soon as possible to ensure that you have got the product and fast shipment also.The faster you pay, the quicker we will ship. Thanks again and welcome to our store all the time.if you have paid, ignore this email please.Wish you have a good time,best regards!{卖家}

2

2:买家已经下单了,明明到嘴的鸭子,后面却又飞了,客户把订单取消了。这就发送订单留言,询问是什么原因导致客户取消订单呢?Dear {买家} We are pleased to offer the best service for you, we feel very sorry for something let you cancel this order.Please tell me more details about the cause of this Order Cancellation.We could help you in the first time.Best Wishes&Have a nice day.Yours VIP Customers' service-{卖家}

3

3:当你已经把发货时也可以发送一个订单留言告诉客户,告诉客户正常情况下他会在多长时间收到货,并请客户理解物流方面导致的到货时间长短不是我们所能控制的。Dear {买家}Nice to do business with you. Your order has been confirmed and your payment disply has been successfully .Our normal processing time is 7-14 days,we will as soon as possible, thank you for supporting us!  I will send the package you as a gift parcel declared value is less us dollar 2~13 with different product.                                                            As you are purchasing from a oversea seller, here is a important clarification for the shipment issue.(Please read carefully for our smooth transaction)Import duties,taxes and charges are not included in the item price or shipping charges.                                 During the transportation, we cannot control the shipping scheduling, and also different country customs has different customs inspection time and some reasons caused by your Local postman service,etc. International shipping is complicated.That's why I write this e-mail for you.Just take your patience with this purchase.the delivery time is 30-60days(In our experience: our products often stay in Brazil Customs for quite a long period,it takes about 60-90 days) ). Note:For the rush hour,we may not update the track message in time,but don't worry,this is not meaning shipping delay,most situation,you could get the item as normal,even faster than other order.Have a good time:)

方法/步骤2
1

2

5:最头疼的就是纠纷,没有纠纷还挺好,一来纠纷要人命。纠纷一来就要进入紧急状态,第一步就是找到客户与他沟通,这也是最重要的一步。Dear {买家}We are so sorry to see that you open dispute on the aliexpress order. If you dnot recieve your package,we will refund to you or resend again.If you are not satisfied with the item,we will give you some discount or talk to fix that.Please cancel the dispute here and contact us, we will give you a satisfactory answer .Thanks,best regards!{卖家}

3

经常给店铺做活动,给购买过我们店铺商品的客户提供一些优惠券,让客户尝到甜头再次燃起购买的欲望,像这些内容都可以用推送营销的方式自动发送出去也比较方便快捷。

推荐信息